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General conditions

Concept, content and design are protected according to copyright law and are owned by Carla Cederlund AB.

Company information:

Carla Cederlund AB

Nybodaringen 66

117 62 Stockholm

Sverige 556459-9461 SE556459946101



Phone: +46 706-203464


Privacy Policy

Gamla Stans Guide App (GSGA) -  Privacy Policy

April 2021


GSGA is committed to protecting your privacy. We will only use the information that we collect about you lawfully in accordance with this policy and data protection legislation, in particular SE GDPR.  


1. General Privacy Policy


1.1       Information collected


We collect the information you choose to supply to us through enquiry forms, purchasing our products, and any time you e-mail us. This includes the collection of contact details such as your name, address, telephone number and email address, engagement details including your purchase history and attraction visit history. 


1.2       We also collect information automatically about your visit to our web site.

The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form, and as such, cannot be used to identify you.


1.3       This aggregate information is used to:


  • build up marketing profiles

  • aid strategic development

  • audit usage of the site


1.4       Use of personal information


Our legal bases for collecting and using your information is as follows:


  • Contract – we need your information to enter into and perform our contract with you

  • Consent – some information is processed because you have given your consent. 

  • Legitimate interest – some information we collect is used for legitimate business interest such as :

    • Providing updates on attractions and or services

    • Obtaining customer feedback to improve the quality of our service

    • Running competitions


  • Compliance with legal and regulatory obligations


When purchasing a Pass, customers from EU countries will be given the choice to opt-in to receive marketing communication by checking a box. These communications include but are not limited to emails or push notifications, giving information, tips and promotions on upgrades and third party offers relevant to a customer’s trip, and promotions on other city passes. Non-EU customers will have the option to uncheck a box to opt out from receiving these communications. All recipients can unsubscribe from marketing communication at any time, by clicking on the unsubscribe process included in every message.


1.5      Your personal rights and how to contact us

You have certain rights under applicable data protection legislation including the right to request a copy of the personal information we hold about you. 


Depending upon data protection legislation applicable to you, you may have some or all of the following rights with respect to your personal information:


  • Right to access: the right to request copies of your personal information from us;

  • Right to correct: the right to have your personal information rectified if it is inaccurate or incomplete;

  • Right to erase: the right to request that we delete or remove your personal information from our systems, subject to certain limitations;

  • Right to restrict our use of your information: the right to ‘block’ us from using your personal information or limit the way in which we can use it;

  • Right to data portability: the right to request that we move, copy or transfer your personal information; 

  • Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests or where we use your personal information to carry out profiling to inform our market research and customer demographics  (see section 1.5(v) above).


To make enquiries, exercise any of your rights set out in this Privacy Policy, and/or make a complaint please contact our Customer Service at


How long do we keep your personal information?

We will hold your personal information on our systems for as long as necessary depending on the purpose to which it was provided or until you request it is deleted. Even if we delete your personal information it may persist on backup or archival media for legal, tax or regulatory purposes.


When determining the relevant retention periods, we will take into account factors including:  

  • our contractual and business relationships with you;

  • legal obligations under applicable law to retain data for a certain period of time;

  • statute of limitations under applicable law(s);

  • (potential) disputes; and

  • guidelines issued by relevant supervisory authorities


2.           THE APP


2.1        All personal information will be kept securely in accordance with our internal security policy and will be used to:

(a)        administer, run and enable your use of the App and the Mobile Pass and any Special Offers and/or Pass Holder Offers;

(b)        open and run your account and provide you with an up to date service;

(c)        generally, run the product and its related services.


2.3     Marketing Communications: 

(a)        As an integral part of the App and the services Gamla Stans Guide App provides, from time to time you will receive communications ( for EU customers these communications will only be received if you have provided consent to marketing communications) from Gamla Stans Guide App by email or via the App about developments concerning offers, promotions, discounts, events and new services or related activities we think you may find useful, together with location specific offers.

(b)        Whilst your personal data will not be passed to third parties these communications may concern services or related activities that other reputable companies that we select, wish to offer to you. (Note that if you do contact any such third parties Gamla Stans Guide App has no responsibility for any arrangements you make with them and any personal data that you provide to such companies will be governed by the terms of their privacy policies.)

(c) You have a right to stop receiving direct marketing at any time - you can do this by following the opt-out links in electronic communications (such as emails), or by contacting us at: 


3. Who do we SHARE your personal data with? 


We share the data with third parties, to help manage our business and deliver services, in which case we will require those parties to keep that information confidential and secure and to use it solely for the purpose of providing the specified services.

These third parties may from time to time need to have access to your personal data, and include: 

  • service providers, who help manage our IT and back office systems, and assist with our Customer Relationship Management activities

  • our regulators, which include the ICO, as well as other regulators and law enforcement agencies in the E.U. and around the world, 

  • solicitors and other professional services firms (including our auditors).


We do not sell any personal data to third parties, or share personal data with third parties other than as described in this Privacy Policy.




Any data you provide to Gamla Stans Guide App will be stored on secure servers in SE.




We acknowledge that the information you provide may be confidential and will maintain the confidentiality of and protect your information in accordance with our normal procedures and all applicable laws. We employ appropriate technical and organisational security measures to help protect your personal data against loss and to guard against access by unauthorised persons. We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.


In addition, those employees, agents, contractors and other third parties who process your personal data will only do so on our instructions and they will be subject to a duty of confidentiality.


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